Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term life provides a set death benefit for a fixed period (typically 10, 15, 20, 25, or 30 years) at a locked-in monthly rate. After the term expires, the policy ends or renews at a raised annual cost. It's the most affordable way to secure substantial coverage during peak family years.
Permanent life (whole life, universal life, and similar products) stays with you for life and builds cash value. Monthly premiums run much higher than term for equal coverage, and the cash accumulation is slow at first. It's chosen by people with lasting obligations: a dependent requiring permanent care, an estate that needs liquid assets, or a business transition plan.
How to choose
Think about your need first, then pick the product. If your need has an expiration date (a mortgage you'll pay off, kids becoming independent), term coverage is a perfect fit. If you foresee a lasting need, permanent coverage or a convertible term policy may suit you. Most carriers allow conversion from term to permanent during a window without re-underwriting; our tool shows each carrier's conversion rules.
What people in San Leandro often do
Many families start with a 20- or 30-year term policy sized to their actual obligations, revisited if life changes. This keeps the cost reasonable so you can buy enough coverage for the years it matters most. Susman Insurance Agency can talk through permanent coverage if you have needs lasting your whole life.